The Photos from this event are at: 

http://chicago-social-marketing.ning.com/photo

Sold Out!

Space is limited so we will only be able to accommodate the first 100 people. We are trying to make arrangements to also use a space nearby.

Using social media as a form of marketing has taken on whole new challenges. As the 2010 Trust Study indicates, it is most effective if marketing efforts through social media revolve around the genuine building of authority. Someone performing a "marketing" role within a company must honestly convince people of their genuine intentions, knowledge, and expertise in a specific area or industry through providing valuable and accurate information on an ongoing basis without a marketing angle overtly associated. If this can be done, trust with, and of, the recipient of that information – and that message itself – begins to develop naturally. This person or organization becomes a thought leader and value provider - setting themselves up as a trusted "advisor" instead of marketer. "Top of mind awareness" develops and the consumer naturally begins to gravitate to the products and/or offerings of the authority/influencer.

According to a report by Nielson “In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year. In fact, total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month.”

The main increase in social media has been Facebook. It was ranked as the number one social networking site. Approximately 100 million users access this site through their mobile phone. According to Nielsen, global consumers spend more than 6 hours on social networking sites.

Program:

6:30pm - 7:30pm : Registration, Networking and Eating 

7:30pm - 8:30pm : Presentations

8:30pm - 9pm : Q/A

Event location: Be Found Online, 3304 N Lincoln Ave

Two blocks Northwest of the Ashland, Belmont, Lincoln intersection.

El Stop: Two blocks southeast of the Brown Line's Paulina station. 

Parking: Ample street parking along Lincoln and west of Paulina. A metered Parking Lot is one block away on Melrose next to the Library.

Introductions:

• Todor Krecu - Founder of Chicago Web 2.0 and Social Media Marketing Group http://chicago-social-marketing.com/

Presenters:

• Ramon De Leon - Marketing mind behind Six Domino's Pizza stores in Chicago, Social Media Visionary, International Social Media Speaker http://www.linkedin.com/in/ramondeleon

• Geoffrey Alexander - Managing Partner at Wow Bao/Lettuce Entertain You Enterprises http://wowbao.com/

• Jennifer Kedinger - Social Media Marketing Manager at Hyatt Regency Chicago http://www.linkedin.com/in/jenniferkedinger

• Kristen Beaulieu - Research Director at MotiveQuest http://www.motivequest.com

Panel Discussion: 

• Steve Krull  - CEO & Generally Nice Guy at Be Found Online, Search Engine Marketing - Paid Search - Organic Search - Social http://www.linkedin.com/in/stevekrull

• Amy Le - Social Media and PR Manager at GrubHub.com http://www.linkedin.com/pub/amy-le/b/547/a76

• Sonja Leskinen  -Marketing Manager at Harry Caray's Restaurant Group http://www.linkedin.com/in/sonjaleskinen

• Steven Ziemba - Social Media & Marketing Director at The Word of Mouth Marketing Association http://womma.org

• Lindsay Goodman - Director of Client Services at Shoutlet http://www.shoutlet.com/

Demonstrations:

• Adam Kraft - GeoPollster http://geopollster.com/
• Wes Donohoe - Pegmo http://www.pegmo.com/
• Jenny Johnson - Shoutlet http://shoutlet.com/

If you would like to sponsor this event and have questions, contact Todor Krecu: tkrecu(@)gmail.com

Food/Soft Drink Sponsors

Popchips.com

Creative Circle

Other Sponsors:

Foodspotting.com

Coworking Evanston

Ipsento Coffee House